For the first time ever, the NFL will be broadcasting one of its games across the nation on the internet. The National Football League has been notoriously stingy with its games, requiring that those who want to watch them turn into a broadcast of the game on a traditional television network. Games are also often Blacked out in areas where people could have potentially attended the game in person, in theory encouraging fans to go to games rather than watch at home or at local bars.
This season the NFL is changing history, and has announced plans to offer the Jaguars-Buffalo Bills game in Week 7 exclusively to an online outlet. Where it will be broadcast has yet to be determined, but the NFL is open to selling the rights to a company like YouTube or Facebook. The rights could just as easily go to someone like Yahoo who is attempting to grow its online brand.
The game will start at 9:30am eastern, and will be played from London. The NFL plans to also offer the game via traditional broadcast in its home networks of Buffalo and Jacksonville. It will be interesting to see how this experiment goes for the NFL and if it decides to follow suit and allow more games to be broadcast on the web in the future.